Eat Well Enjoy Life Rolls Out New Hummus with Greek Yogurt Line
- October 15, 2012 - 8:20 pm
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FOR IMMEDIATE RELEASE
New Low Fat Hummus Has 1/2 the Fat and 1/3 Fewer Calories than the Top-Selling Hummus Brand
ALPHARETTA, GA - October 15, 2012 – Just when you thought hummus innovation had peaked Eat Well Enjoy Life (EWEL), does it again! The company is today announcing the marriage of two of the hottest food categories – Hummus and Greek Yogurt with its new low fat Hummus with Greek Yogurt line.
Now hummus lovers everywhere can enjoy the light and refreshing taste and creamy texture of a lower in fat traditional hummus with delicious gourmet toppings.
This latest hummus innovation is a coming together of two of the fastest growing categories in retail and has already drummed up excitement among initial customers at ShopRite stores in New York, New Jersey and Connecticut as well as Super Target and soon will be found in supermarkets across the country.
Joining Eat Well Enjoy Life’s already popular line of unique non-chick pea bean hummus are five new and exciting Greek Yogurt traditional hummus flavors in three sizes (10 oz. 16 oz. and 32 oz.):
- Classic Hummus with Greek Yogurt
- Roasted Red Pepper Hummus with Greek Yogurt
- Roasted Garlic Hummus with Greek Yogurt
- Spicy Hummus with Greek Yogurt
- Roasted Pine Nuts Hummus with Greek Yogurt
The new “Low Fat” Greek Yogurt line offers 50% less fat and 33% fewer calories than the leading national brand of traditional hummus. The addition of the Greek Yogurt allows not only lower fat and calories, but compared to other “light” style hummus on the market, there is no sacrificing of smooth and creamy texture or flavor.
The exceptional nutritional profile for a two tablespoon serving is 50 calories, 2.5 g of fat and 0 saturated fat. And on the Weight Watchers scale it is 1 pt vs. 2 pts compared to the leading national brand
“We see this marriage of Greek Yogurt and hummus as the perfect union of flavor, texture and superior nutrition all rolled into one sure fire deli winner,” said Bob Ferraro, vice president of sales for Eat Well Enjoy Life. “There is no other hummus on the market today like our new Greek Yogurt offering that can claim such exceptional taste, texture and healthy nutrition.”
As the market continues to seek “something different” in the hummus category, EWEL’s distinctive and innovative brand is seeing rapid growth on store shelves and can now be found nationally in retailers including Harris Teeter, Albertson's, Kroger, Ralph's, QFC, ShopRite, Super Target, Frys, Smiths, King Soopers, Sunflower Markets, Sprouts, Gelsons, Shaw's, Schnucks, Dierbergs, Central Markets, King Kullen and Big Y.
EWEL's original line of non-chick pea flavors includes eight great-tasting bean hummus flavors combined with a variety of delicious gourmet toppings and a Hummus Trio Pack
- Edamame Hummus
- Edamame Hummus with Red Pepper & Toasted Sesame
- White Bean Hummus with Roasted Pine Nuts & Herbs
- White Bean Hummus with Roasted Garlic Tapenade
- Spicy Yellow Lentil Hummus with Sunflower Seeds and Apricot
- Red Lentil Chipotle Hummus with Roasted Corn & Poblano
- Black Bean Hummus with Roasted Corn and Chipotle
- Wasabi Edamame Hummus with Ginger Topping
- Hummus Trio (Edamame, Red Lentil and White Bean)
In addition to exceptional taste and variety, EWEL is satisfying the need for healthy nutritious foods. It's gluten-free, high in protein and fiber, and rich in other nutrients.
Look for EWEL's groovy striped lids that jump off the shelf, and find out what everyone’s talking about! Eat Well Enjoy Life is available in a variety of packaging sizes including 10, 16, 24, and 32 ounces.
The company also recently moved to a new 8 pack case from its previous 12 pack.
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About Tryst Gourmet, LLC
Tryst Gourmet, LLC, Eat Well Enjoy Life’s parent company, is a specialty food company that embraces its tag line of Passionately Gourmet! The company prides itself on creating and delivering innovation and premium quality in the products it makes. For additional information, please visit www.eatwell-enjoylife.com. You can also follow EWEL on Twitter (@EatandEnjoyLife) and Facebook (www.facebook.com/eatwellenjoylife).
Bob Ferraro: 781-635-6098